Services
Marketing Communications
We're a full-service marketing communications firm with a commitment to strategic focus, results and creativity. At FW&A, we focus exclusively on assisting organizations positively affect the outcome of their marketing and communications programs. Our products and services are designed to successfully introduce ideas, projects, products, systems and services, to move public opinion or change behavior.
- We create brands that people know and trust.
- We deliver high-strength messaging that people remember
- We connect you with constituents and customers
- Branding
- Public and Media Relations
- Graphic Design
- Advertising, Promotions and Media Services
- Direct Mail
- Trade Shows and Special Events
Branding
We create brands that people know and trust.
Your brand is a container for your customers' total experience with your product or service. It's a real and very valuable asset - every bit as important as the products and services you offer.
We employ a specific branding process that incorporates your strengths, attributes and benefits to successfully connect you with your target audience. Services include brand development, market positioning, research, theme development, logos and brand implementation guidelines
Public and Media Relations
With our strategic media planning and high-strength messaging, FW&A can help you build and manage your reputation, define your issues and achieve the desired impact on the specific audience you covet. We effectively blend new and traditional formats and technologies to precisely communicate your position and differentiate your message from the rest. Find out why our clients and their messages are regularly and positively featured in prominent publications nationwide.
Services include: communications planning, media relations, community relations, media events, video, press kits, newsletters, news releases and product announcements, articles, presentations, speakers bureaus, crisis communications, media training, and copy and script writing services.
Advertising, Promotions and Media Services
At FW&A, advertising and media play an important role. We put the focus on creative that really works, not just creative for creative's sake-it helps achieve our clients' goals. Media are selected based on your strategic goals, objectives and budget. Your advertising programs will lead, support or parallel the thrust of the marketing strategy you select, creating integrated communications for you. Our media planners will ensure the most cost effective approach to Internet, print, broadcast, outdoor or direct.
Graphic Design
After the message is derived, the next important step is to give it visual impact. Our design staff will develop the right look for your message-one that attracts your constituents and customers and tells the story. This look will carry over to your Web site with the additional thought and effort of providing a user friendly environment and easy navigation pattern throughout the site.
Direct Mail Services
As part of an integrated campaign and a strong way to convey your message, FW&A will create a direct mail program to reach your target audience successfully. We design, coordinate and manage your job from concept through final product. Our postal experts are on top of new and revised postal regulations and will offer guidance and solutions before your job is produced, allowing us to create effective marketing pieces and obtain optimal postal rates.
Trade Shows and Special Events
From local fundraising events to national product launches, we have extensive experience in developing special, press and trade show events that support an organization's mission, objectives and message – successful events that people remember. We specialize in all aspects of the event, including planning, design, invitations, programs, speech writing, event logistics and staging, audio/visual, decorations and catering.