Services
Public Affairs
Pathfinder Services for Major Infrastructure and Development Projects
An environmentally sensitive world has seriously challenged major infrastructure and development projects. Today, understanding, navigating and managing the public environment is indispensable to successful project delivery. Our Pathfinder services help planners, engineers, and developers through the minefields of public opinion. Our approach and best practice-based programs are backed by more than two decades of demonstrated experience in marking and clearing the way for major infrastructure and development projects nationwide.
Issue Management
Policy-making, legislation and rule-making have taken on a new dimension as agencies, organizations and interest groups vie for public support, and citizen activists increasingly weigh in on issues. Today, the emphasis is on managing not only mass communications, but also one-to-one communications between the organization and its potential supporters. FW&A is a leader in providing sophisticated issue management and direct marketing strategies that reach specific audiences, and media relations services to support the overall effort. We can show you how to identify and mobilize support for an idea or project and resolve or manage opposition.
Crisis Communications
Sometimes things go wrong. Events don't work out as planned. People make mistakes. Things fall apart.
Today any successful organization is subject to tragedy, human error and outright criminal acts. These uncertainties can escalate quickly and result in loss of life or property, damaged reputations or lost opportunity. How do you manage in such a world?
Will you be a victim or a villain? FW&A can show you how to prepare for the worst, detect the early warning signs, prepare a "crisis portfolio" and manage communications in a crisis.
Community Relations
When the public's response to your issue is, "So what?" you've got an uphill battle on your hands. What can you say and do to build awareness of and support for important public policy issues? FW&A has a refined community outreach model that targets opinion leaders and key audiences, raises their awareness and engages them in a process that will bring about your desired outcome.
Opinion Research
Curious to know what people think about you and your services, projects or concepts? FW&A uses carefully crafted research tools to measure overall awareness, attitudes opinions and values of the people who matter most to you and your goals. FW&A will work with you to accurately identify the stakeholders, their issues and what you need to be doing to enlist their support. We can then develop and carry out a strategy to realize your goals.
Public and Media Relations
With our strategic media planning and high-strength messaging, FW&A can help you define your issues to achieve the desired impact on the specific audience you covet. We effectively blend new and traditional formats and technologies to precisely communicate your position and differentiate your message from the rest. Find out why our clients and their messages are regularly positively featured in prominent publications nationwide.